Natalie, Kane, Adrian, Nancy, William.
We live in a society that is 100% based on aesthetics. We have been raised and nurtured to think this way. We are biologically set to make emotional decisions at first glance & To seek the instant gratification of visual aesthetic over function.
Our group decided to focus on us as the stakeholders in the system. the students. Offering the main question…..How to we marinate some foresight into and get such an apathetic bunch that bases most of their daily decisions on aesthetics to have some sort of agency.
We have come up with an educational campaign that uses current systems like TV screens and PC wallpaper and created a website that would allow for further information about the system and strategy, as well as videos and images to be readily available. We chose a fresh green to be our core colour as it looks modern and stands out as well as tying in with the eco theme. It is important to start educating and notifying students of the upcoming changes well in advance as it creates awareness makes students prepared for the rest of the rollout. The TV’s are an under-utilised medium for communication as they can quickly, cheaply and passively provide information to a screen-obsessed generation.
We’ve obviously used the bins at UTS already, we know what they look like, we know where they are and we know what we do with them but consider this; do we know what the system is? Currently we understand one system. Put your waste in the bin. That’s about as far as it goes. So we decided to orchestrate some basic research. We went for a walk around the UTS campus concentrating on student areas and cafes. Building 1, 2, 4, 5, 6, 8, 10, 11 and the underground food halls.
What we found was 16 different types of bins. 2 unrelated systems. None of them organic. Interestingly, there were more battery recycling bins than regular recycling bins.
With this data we put together a potential timetable of a student day (which was a slight modification of my own timetable) to see how many types of bins students are coming in contact with throughout their day. As you can imagine, the results are less than impressive.
With this information we find that although a couple of waste management systems are observable, they are inconsistent and counterproductive in their communication to students. So we designed a system to address the apathetic audience and the incohesive waste disposal system of UTS.
Another change of implementation we believe could be a positive movement would be in agreement with all food outlets and UTS that they implement only biodegradable disposable packaging.
This includes everything from cutlery to coffee cups.
Introducing this packaging policy would reduce the amount of waste considerably, reducing costs for both the university and the business owners.
Companies such as BioPak have every product ready for the institute to put into place and into our hands when we purchase lunch each day. These products enable the diversion of waste from landfill by being either recyclable or compostable.
This closed loop system we present would be the operating rhythm at UTS with our processes in place. It includes a regular auditing and review process to proof the system and improve when necessary.
This process allows UTS to take responsibility of our waste from the beginning right through to the end product.
This loop is in similar format which we observed yesterday at Eastern Creek Waste Management Facility in which the e waste is collected and brands such as Panasonic picks up their original product, take it apart at their processing centre and use the precious metals in new product. This closes the loop between product, waste and responsibility.
– Educational campaigns are the most common way to try and induce ecologically responsible behaviour.
– Most campaigns assume that with education comes both attitude and behaviour change. This assumption is flawed as there are many reasons why attitudes and behaviour don’t sync.
– The campaigns have been proven more affective when they aim to simplify and discount the preferred action and focus on the people who don’t rather than the people who do.
– Interventions focusing on providing information, primarily affect the RATIONALITY sphere.
– This sphere emphasizes the cognitive dimension of human behaviour and pro-environmental attitudes, “knowing” how to behave and the consequences.
– The supposed tendency of internal consistency between attitudes, thoughts and behaviour is related to rationality.
-One of the most important aspects of persuasive campaigns is, in addition to rationality, the manipulation of emotions to form messages.
-In the EMOTION sphere:
GUILT are some of the most common emotions used in persuasive campaigns.
– The FUNCTIONALITY sphere applies to resources, minimizing effort and costs and perceived difficulty.
-The SOCIAL INFLUENCE sphere, refers to the desire to be socially accepted as well as to the desire to do the right thing.
Full Image presentation Prezi avaliable below: