POST C : Researching Methods- Got to Start Somewhere

Our team, Green Tea Leaves conducted various means of research methods to determine the appropriateness’ and to develop a solution in line with our briefs goals.
Green Tea Leaves main objectives for the brief were to:
• Educate the people who use the undergrounds food court, about their wastes impact to the environment.
• Change the waste system within the underground so that the waste produced in the underground was divided correctly.
Surveying:Capture

Green Tealeaves, 2017, Waste Management in the Underground Survey, Survey Monkey, Taken Screenshot 7th June 2017.

We started with surveying people to justify that these objectives were necessary and that the lack of education was the cause of higher volumes of food wastage and incorrect waste disposal. 42% of people said that they don’t know how to divide their waste properly while 30 out of 50 people commented that if the bins were labelled better, that it would make dividing waste easier. This was a really imperative step for us as it highlighted our first design approach.

Ethnography:
Our team recorded and reviewed footage of people using the undergrounds waste system. This footage reaffirmed that a large portion of people didn’t understand the bin system because of their incorrect disposal of their waste. However it was not because of a lack of trying, multiple people took time to examine and process where they believed their rubbish should go, this confirmed to us that our stakeholders- being the users of the underground were a good target audience.

Literature Review:

svs.PNG

Organic Recycling, Closed Loop, viewed 4th June 2017, <http://www.closedloop.com.au/products-and-services/organic-recycling>.

The statistics and information we found from literary sources was the primary data we used for education and encouragement for people to divide their waste and change their habits. It was really important for us to have hard facts and statistics from a creditable and trustworthy sources for our audience to believe and resonate with.

Visual Analysis:

as

University of technology Sydney Marketing, 2017, UTS Brand Guidelines April 2017, University of Technology Sydney, viewed 3rd June 2017, <https://staff.uts.edu.au/topichub/MCU/Overview%20Page/UTS_Brand-Guidelines_2017.pdf >

Having the UTS board and marketing team as some of our main stakeholders, we believed that it was beneficial for our design aesthetics to fit cohesively within the new UTS branding. Therefore this meant that we relied on visual analysis of the current changes around the university while also assessing the UTS Branding Guidelines

to develop our designs aesthetics. Things taken into consideration were colour schemes, typography, composition and layout and iconography.

Mapping:
Combining what we had concluded from the literature reviews and visual analysis we were able to create our designs. It was then because of our mapping of the underground area that we could deduce where our designs could fit within the space the most effectively.

Overall these research methods were imperative to the success of our design in accordance to our brief. It was a lot easier to find solutions based from the data we found from each of these methods.

 

References:

Organic Recycling, Closed Loop, viewed 4th June 2017, <http://www.closedloop.com.au/products-and-services/organic-recycling>.

Green Tealeaves, 2017, Waste Management in the Underground Survey, Survey Monkey, Taken Screenshot 7th June 2017.

University of technology Sydney Marketing, 2017, UTS Brand Guidelines April 2017, University of Technology Sydney, viewed 3rd June 2017, <https://staff.uts.edu.au/topichub/MCU/Overview%20Page/UTS_Brand-Guidelines_2017.pdf > **Images were collaged together by Tegan Kearney

University of technology Sydney Marketing, 2017, UTS MCU Tone of Voice Guide, UTS, Sydney, viewed 3rd June 2017, <https://staff.uts.edu.au/topichub/MCU/Overview%20Page/UTS_Tone-of-Voice_2017.pdf >

 

 

1 thought on “POST C : Researching Methods- Got to Start Somewhere”

  1. Hi Tegan,

    It is so nice to see you listing down the research methods that we had done so far and impressive that how much we got from the data helped the group to get to the final outcome.
    It was very enjoyable to see all the work being clearly explained how they contribute to the project and the outcome was great ! it’s been a pleasure working with you Tegan 🙂

    Like

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