We the group, Level Three, proposed to a panel of organic food waste specialist on Wednesday 7th June 2017 to make organic food waste transparent at University of Technology, Sydney (UTS) by looking at practices, education and promotion. We began our process by writing our own brief and deciding on the confines we wanted to stay within in the sense of our target market, geographic location, stakeholder and a point in the direction of what we wanted to design. This was all developed from a literature review, blackboard audit, survey, data collection and observations.
As a group you will have the opportunity to design and create a communication tool for students of The University of Technology, Sydney (UTS) and related demographics including staff and businesses in and around the UTS Campus. This communication tool needs to cater to practices, education and promotion by showing transparency surrounding the issues of food waste at UTS.
Research needs to be undertaken to inform and raise awareness regarding the current food waste situation at UTS. Using the UTS Sustainable Development Goals as an initial starting point will assist beginning your process for showing transparency surrounding the issues of food waste at UTS. Primary and secondary methods such as data collection, mind maps, surveys, observation, user testing and literature review need to be undertaken carefully with precision to provide accurate data.
Your presentation of your UTS food waste communication tool is due Wednesday 7th June 2017. You will need to have the food waste tool finalised by Friday 2nd June 2017.
You are to approach the food waste problem at UTS in four separate areas:
- Food Waste Management
- Food Waste Communication
- Food Waste Education
- Food Waste Systems
The communication tool needs to be presented neatly and in a cohesive manner. Remember you’re designing mainly for students but also for UTS staff and businesses around the UTS campus.
Above is our brief. Initially we struggled to place the right confines on our brief from attempting to come up with the final design solution before going through the design process. The brief hits a couple of key points we decided to align ourselves and the goals we wanted to achieve to the UTS Sustainable Develop Goals. Another key point was sharing and communicating to the UTS community, mainly students about the benefits of organic food waste and what can do to make it transparent.
We conducted a survey on organic food waste at UTS aimed at students to see what they knew about the system and whether they wanted to know more. The questions we asked on Survey Monkey, an Internet survey platform made it easier and faster to collect the data.
The results from the survey, identified students don’t know much about the organic food waste system at UTS referring to the 26 out of 39 people in question one. However 37 out of 39 people said they would change their behaviour referring to question four, if they were provided facts and figures. The other insight made was 27 out of 39 people were willing to be part of a broader scheme of organic food waste even with a chance their efforts could be wasted.
We’ve conducted a literature review to further ground our research regarding the current standings of food waste. Looking at this matter from a bigger picture, we’ve divided our research into three sub topics regarding our main focus on food waste (transparency); transparency in everyday practices, education, and promotion. Transparency in everyday practices focuses on the habits and behaviours of humans that shapes the current state of food waste our society is at now. We focused on diving in deeper on how big of an impact of humans can make regarding food waste, and how important it is to know beyond the existing rules of waste distribution, rather concrete their understandings on the current state of food waste. Transparency in education focuses on the precise definition of food waste by being transparent about food waste, as a lack of understanding can result to ignorance. Transparency in promotion is a big part of food waste – our take on this topic was to be completely transparent about the numbers and statistics of the state of food waste right now, as well as goals for the future. This way, we were hoping to stimulate interest from society to take part in improving this matter.
This literature review helped us develop a concrete definition of transparency and food waste itself to move forward with our design ideas. We understand that education was a key point of this topic – as a result, we chose to focus on integrating an educational advertisement through promoting the importance of transparency regarding food waste, and how big of an impact humans can contribute to make a change.
The first design we created was poster based. We believe posters are always a necessary element to any advertising campaign due to their ability to intrigue passerby’s, contain all relevant details and maintain a prominence across the campus. Containing a different type of food on each, the vector is depicted at a low transparency to reinforce our transparent theme.
The second design constructed was a design that we decided on when walking the sidewalks of the university. “Food Prints” were formed as a concept that can be applied to the ground of all walking spaces on campus. Naturally looking down when walking, students, staff and visitors can walk on our food prints and at a glance, be reminded of the message we are attempting to convey to UTS as a whole.
Our transparency communication tool has been developed from the results of the literature review, black board audit, organic food waste data collection, online survey and visual analysis. This has given us the evidence to design an appropriate answer to organic food waste not going to landfill but back into our gardens by means of compost from the machines in building 8 and 10.
- Survey Monkey 2017, UTS Food Waste Survey, viewed 6 June 2017, < https://www.surveymonkey.com/summary/gwFHXL6rczeQP9E9VNEWgTxFGUNs8fkinNErZ3Fup4ibEuh3e_2FlxODLiQPZFPqX_2B>.